Strategic Brand Management

Examine the brand mission and vision and explain how the brand name, logo, or slogan succeeds or fails to communicate the brand identity to consumers, competitors, and various stakeholders. What does the brand that successfully positioned itself do well?  I chose Sephora as the brand I will be exploring. I chose this brand because I used to work at Sephora a few years ago, so I became very familiar with many aspects of the business and brand. Sephora is a high-end cosmetic store that sells everything from makeup to perfume, to hair products and much more. They have positioned themselves as a brand held in high regard in the beauty community, as they only sell luxury brands. They have many high-end brands and products that are exclusive to Sephora as well, further positioning their brand identity as luxurious and chic. I believe Sephora has done an adequate job at positioning its brand successfully for its mission and vision. First, Sephora’s logo is a well-known emblem, with a simp...